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SUSTAINABILISM:
Revealing the Sustainability Illusion and Introducing a Framework for Regenerative Enduring Systems

Exposes the hidden forces and unveils a pathway to lasting impact.

Featured Articles

When Innocence Becomes Intolerable
When Innocence Becomes Intolerable
Jan 26, 2026
40 min read
3 likes
221 views
Mourning, Memory and the Ethics of Unresolved Justice This essay explores a recurring human pattern in which innocence is publicly established yet justice is deliberately withheld. Rather than examining injustice as overt oppression or political conflict, it approaches the phenomenon phenomenologically, focusing on what occurs when systems acknowledge truth but refuse its ethical implications. Drawing on Persian cultural memory and the enduring mourning associated with the figure of Siavash, ...
The Bag Was Never the Point
Jan 23, 2026
25 min read
2 likes
271 views
How Sustainabilism Replaced Structural Reform with Behavioural Theatre Using familiar moments from everyday life, this article examines how modern Sustainabilism has come to function more as a moral performance than a genuine solution. Through the quiet absurdity of fragile paper bags and checkout rituals, it shows how responsibility for environmental harm has been steadily shifted from institutions, supply chains, and industrial design onto individual consumers. While recognising that indivi...
When to Give Up at the Limits of Transformation
Jan 16, 2026
42 min read
1 likes
349 views
Where Support No Longer Fuels Growth but Subsidises Dysfunction and Compensates for Someone’s Lack of Performance This article confronts one of the most overlooked realities in leadership, coaching and human development. While the Being Framework is rooted in the principle that human beings are not fixed and are capable of profound transformation, it also recognises that transformation is not universally available at any moment. It requires willingness, coherence, responsibility and the cap...
The Same Pattern, Every Time
Jan 12, 2026
55 min read
No likes
397 views
How Societies Collapse When Scapegoats Replace Modulation This article examines why systems collapse and why it almost never happens because of a single event, leader or foreign power. Using the trajectories of Iraq and Syria as case studies, it shows how societies drift from integrity into disintegration when their contradictions remain unresolved and their capacity to modulate is gradually lost. Drawing on the Systemic Subversion Cycle, first introduced in the 2025 Sustainabilism book as...
The Dynamics of a System at a Critical Turning Point
Jan 11, 2026
70 min read
No likes
405 views
Iran: A Governing System Poised Between Renewal and Decline How Shadows, Contradictions and Rigid Governance Have Shaped the Country’s Future – A Being Framework Case Study on the Urgency of Modulation This analysis examines the Islamic Republic’s governing system through an ontological lens rather than a political one. In this context, ontology refers to how a person or a system is being. It captures the deeper qualities that shape how authorities perceive reality, form intentions, ...
FREEFALL
Jan 11, 2026
35 min read
1 likes
449 views
How systems reveal their failure long before they fall apart We often imagine collapse as something sudden. A revolution. A currency crash. A breaking point you can point to on a calendar. But systems rarely fall that way. Most begin to unravel long before anyone notices. They lose their rhythm, their clarity and their ability to correct themselves. Their descent is slow, almost invisible, until it becomes irreversible. This article explores why that happens. It explains how human systems ...
The Pattern Beneath Revolutions
Jan 10, 2026
55 min read
No likes
456 views
A Phenomenology of Recurrence and Why Revolution Fails to Become Transformation: An Inquiry with Iran as an Illustrative Case This article explores a deeper pattern that explains why revolutions keep returning and why real change so often fails to take root. Instead of focusing only on politics or historical events, it examines what happens to societies when their systems begin to break down and when people’s ways of making sense of the world become distorted. Using Iran as a case study, it...
The System Is Us
Jan 8, 2026
50 min read
2 likes
616 views
Malignant Narcissism, Leadership, Power, Collective Psychosis and the Systems We Sustain Together Across nations, ideologies, and political systems, the same pattern keeps repeating. Leaders emerge who are unstable, inauthentic, and unaccountable. They polarise, provoke, distort reality, and govern through their shadows. They are protested, condemned, and yet continuously sustained. This is not the failure of the system. This is the system we all sustain in one way or another. Rather th...
Conviction Without Reflexivity
Dec 31, 2025
55 min read
No likes
590 views
Why Conventional Authenticity Is Mistaken for Reality Alignment, How Sincere Systems Drift into Shadow and Misery and the Three Archetypal Responses That Determine Sustainability This article reframes sustainability as an ontological condition rather than a technical, political, or environmental objective. It argues that systems become unsustainable not primarily through corruption or bad faith, but through a deeper epistemic failure: conviction without reflexivity. Under these conditions, sy...
When Fear and Anxiety Govern
Dec 30, 2025
55 min read
1 likes
688 views
How fear captures the nervous system and reshapes governance and society. This article examines how fear and anxiety operate not merely as psychological states but as existential moods that shape how individuals and societies encounter reality. Drawing on the Being Framework, the Meta-content Discourse, and the Nested Theory of Sense Making, it explores how unexamined relationships with fear and anxiety migrate from pre-verbal, somatic experience into narrative, law, and governance. Using ...
When Systems Refuse to Mature
Dec 29, 2025
20 min read
1 likes
467 views
Authority, Compliance, Conformity and Adult Agency This article uses the archetype of Neverland to explore a mode of being in which growth is indefinitely postponed while authority quietly consolidates. Moving beyond childhood fantasy, Neverland is reframed as a psychological and ontological condition where time is suspended, consequence is deferred, and systems are structured to preserve motion without maturation. Through a phenomenological reading of Peter Pan, the Lost Boys, Tinker Bell...
Sustainabilism and the Shadow of Control
Dec 28, 2025
20 min read
1 likes
475 views
Why ESG, Global Institutions, and Asset Managers Are Less Conspiratorial and More Systemic Than We Admit This article offers a pre-ideological inquiry into ESG, global institutions, and the narratives that surround them, not as conspiracies or moral projects, but as emergent products of collective sense-making. Drawing on the Metacontent Discourse, the Being Framework, and the critique developed in Sustainabilism, it examines how dominant metacontent, collective shadow, and inauthenticity giv...

Featured Articles

When Innocence Becomes Intolerable
Jan 26, 2026
40 min read
3 likes
221 views
Mourning, Memory and the Ethics of Unresolved Justice This essay explores a recurring human pattern in which innocence is publicly established yet justice is deliberately withheld. Rather than examining injustice as overt oppression or political conflict, it approaches the phenomenon phenomenologically, focusing on what occurs when systems acknowledge truth but refuse its ethical implications. Drawing on Persian cultural memory and the enduring mourning associated with the figure of Siavash, ...
The Bag Was Never the Point
Jan 23, 2026
25 min read
2 likes
271 views
How Sustainabilism Replaced Structural Reform with Behavioural Theatre Using familiar moments from everyday life, this article examines how modern Sustainabilism has come to function more as a moral performance than a genuine solution. Through the quiet absurdity of fragile paper bags and checkout rituals, it shows how responsibility for environmental harm has been steadily shifted from institutions, supply chains, and industrial design onto individual consumers. While recognising that indivi...
When to Give Up at the Limits of Transformation
Jan 16, 2026
42 min read
1 likes
349 views
Where Support No Longer Fuels Growth but Subsidises Dysfunction and Compensates for Someone’s Lack of Performance This article confronts one of the most overlooked realities in leadership, coaching and human development. While the Being Framework is rooted in the principle that human beings are not fixed and are capable of profound transformation, it also recognises that transformation is not universally available at any moment. It requires willingness, coherence, responsibility and the cap...
The Same Pattern, Every Time
Jan 12, 2026
55 min read
No likes
397 views
How Societies Collapse When Scapegoats Replace Modulation This article examines why systems collapse and why it almost never happens because of a single event, leader or foreign power. Using the trajectories of Iraq and Syria as case studies, it shows how societies drift from integrity into disintegration when their contradictions remain unresolved and their capacity to modulate is gradually lost. Drawing on the Systemic Subversion Cycle, first introduced in the 2025 Sustainabilism book as...
The Dynamics of a System at a Critical Turning Point
Jan 11, 2026
70 min read
No likes
405 views
Iran: A Governing System Poised Between Renewal and Decline How Shadows, Contradictions and Rigid Governance Have Shaped the Country’s Future – A Being Framework Case Study on the Urgency of Modulation This analysis examines the Islamic Republic’s governing system through an ontological lens rather than a political one. In this context, ontology refers to how a person or a system is being. It captures the deeper qualities that shape how authorities perceive reality, form intentions, ...
FREEFALL
Jan 11, 2026
35 min read
1 likes
449 views
How systems reveal their failure long before they fall apart We often imagine collapse as something sudden. A revolution. A currency crash. A breaking point you can point to on a calendar. But systems rarely fall that way. Most begin to unravel long before anyone notices. They lose their rhythm, their clarity and their ability to correct themselves. Their descent is slow, almost invisible, until it becomes irreversible. This article explores why that happens. It explains how human systems ...
The Pattern Beneath Revolutions
Jan 10, 2026
55 min read
No likes
456 views
A Phenomenology of Recurrence and Why Revolution Fails to Become Transformation: An Inquiry with Iran as an Illustrative Case This article explores a deeper pattern that explains why revolutions keep returning and why real change so often fails to take root. Instead of focusing only on politics or historical events, it examines what happens to societies when their systems begin to break down and when people’s ways of making sense of the world become distorted. Using Iran as a case study, it...
The System Is Us
Jan 8, 2026
50 min read
2 likes
616 views
Malignant Narcissism, Leadership, Power, Collective Psychosis and the Systems We Sustain Together Across nations, ideologies, and political systems, the same pattern keeps repeating. Leaders emerge who are unstable, inauthentic, and unaccountable. They polarise, provoke, distort reality, and govern through their shadows. They are protested, condemned, and yet continuously sustained. This is not the failure of the system. This is the system we all sustain in one way or another. Rather th...
Conviction Without Reflexivity
Dec 31, 2025
55 min read
No likes
590 views
Why Conventional Authenticity Is Mistaken for Reality Alignment, How Sincere Systems Drift into Shadow and Misery and the Three Archetypal Responses That Determine Sustainability This article reframes sustainability as an ontological condition rather than a technical, political, or environmental objective. It argues that systems become unsustainable not primarily through corruption or bad faith, but through a deeper epistemic failure: conviction without reflexivity. Under these conditions, sy...
When Fear and Anxiety Govern
Dec 30, 2025
55 min read
1 likes
688 views
How fear captures the nervous system and reshapes governance and society. This article examines how fear and anxiety operate not merely as psychological states but as existential moods that shape how individuals and societies encounter reality. Drawing on the Being Framework, the Meta-content Discourse, and the Nested Theory of Sense Making, it explores how unexamined relationships with fear and anxiety migrate from pre-verbal, somatic experience into narrative, law, and governance. Using ...
When Systems Refuse to Mature
Dec 29, 2025
20 min read
1 likes
467 views
Authority, Compliance, Conformity and Adult Agency This article uses the archetype of Neverland to explore a mode of being in which growth is indefinitely postponed while authority quietly consolidates. Moving beyond childhood fantasy, Neverland is reframed as a psychological and ontological condition where time is suspended, consequence is deferred, and systems are structured to preserve motion without maturation. Through a phenomenological reading of Peter Pan, the Lost Boys, Tinker Bell...
Sustainabilism and the Shadow of Control
Dec 28, 2025
20 min read
1 likes
475 views
Why ESG, Global Institutions, and Asset Managers Are Less Conspiratorial and More Systemic Than We Admit This article offers a pre-ideological inquiry into ESG, global institutions, and the narratives that surround them, not as conspiracies or moral projects, but as emergent products of collective sense-making. Drawing on the Metacontent Discourse, the Being Framework, and the critique developed in Sustainabilism, it examines how dominant metacontent, collective shadow, and inauthenticity giv...

All Articles

Most RecentMost Viewed
View All
Most RecentMost Viewed
My Team always complains
Jan 29, 2026
10 min read
No likes
45 views
Help! I do everything for my team and they still complain. This blog challenges the myth that being a “nice” leader leads to strong teams. Using examples like Steve Jobs and The Devil Wears Prada, it explores why high standards, clear expectations, and meaningful challenges earn respect and drive performance, while people-pleasing leadership often fuels frustration rather than results. What makes this problem worth attention is not just leader fatigue. When niceness becomes the default...
View All
How Marketing Is a Form of Contribution
Jan 28, 2026
5 min read
2 likes
76 views
Deconstructing the mental model of marketing Many business owners treat marketing as an expense to minimise rather than a force that shapes trust, perception, and long term impact. This article challenges that mental model by exploring marketing at the level of metacontent. It is not about learning another tactic, channel, or growth hack. It is about altering how marketing is being related to in the first place. When marketing is seen purely as promotion, it feels extractive and optional. Whe...
The Cost of Being Reliable
Jan 27, 2026
10 min read
No likes
65 views
What looks like leadership strength is often identity-level adaptation There is a woman every organisation depends on. The reliability that holds systems together wears women down. She is competent. Calm. Readable. She anticipates what is needed before it is asked for. She absorbs pressure without complaint and smooths complexity without drawing attention to herself. When things wobble, she steadies them. When others escalate, she regulates. She is often described as strong. She is also quie...
When Innocence Becomes Intolerable
Jan 26, 2026
40 min read
3 likes
221 views
Mourning, Memory and the Ethics of Unresolved Justice This essay explores a recurring human pattern in which innocence is publicly established yet justice is deliberately withheld. Rather than examining injustice as overt oppression or political conflict, it approaches the phenomenon phenomenologically, focusing on what occurs when systems acknowledge truth but refuse its ethical implications. Drawing on Persian cultural memory and the enduring mourning associated with the figure of Siavash, ...
What’s all the fuzz about team culture?
Jan 26, 2026
10 min read
1 likes
78 views
How team culture is a living system not a motivational layer Team culture is often misunderstood as something that simply feels good or creates harmony. This blog challenges that view, reframing team culture as a structured framework of specific values, such as accountability, respect and healthy conflict, that accelerates performance, improves quality, and impacts organisational success. When implemented effectively a team culture is directly contributing to the organisation's bottom line.
The Bag Was Never the Point
Jan 23, 2026
25 min read
2 likes
271 views
How Sustainabilism Replaced Structural Reform with Behavioural Theatre Using familiar moments from everyday life, this article examines how modern Sustainabilism has come to function more as a moral performance than a genuine solution. Through the quiet absurdity of fragile paper bags and checkout rituals, it shows how responsibility for environmental harm has been steadily shifted from institutions, supply chains, and industrial design onto individual consumers. While recognising that indivi...
The Authentic Pitch
Jan 22, 2026
5 min read
No likes
98 views
Selling your vision by standing inside a real problem Many founders struggle with selling even when they genuinely believe in what they are building. The discomfort often shows up as hesitation, awkwardness, or a sense of performance the moment a conversation turns commercial. This article explores why that tension exists and why it persists even after learning scripts, techniques, or confidence frameworks. The issue sits deeper than skill. It lives in how vision is being held and how selling...
Why Inclusion Efforts Stall
Jan 21, 2026
15 min read
2 likes
112 views
The identity layer we keep missing Many inclusion and transformation efforts stall not because of poor intent or weak execution, but because they operate at a structural and behavioural level while leaving identity under pressure. This article introduces the concept of identity load, the ongoing, often invisible effort people expend to manage how they are perceived to remain credible, legitimate, and accepted at work. These adaptations sustain performance, but quietly exhaust the human system...
When a Woman’s Strength Becomes Armour
Jan 20, 2026
25 min read
1 likes
168 views
Identity, Sense-Making and the Hidden Cost of Staying Acceptable Across leadership, professional life, and intimate relationships, many women appear capable and steady while carrying a form of strain that is rarely named or fully understood. To meet unspoken expectations and sustain credibility, they manage themselves carefully, adjusting appearance, tone, and composure, and absorbing responsibility for the cost without the language to articulate what is happening. Beneath that polish is rele...
When to Give Up at the Limits of Transformation
Jan 16, 2026
42 min read
1 likes
349 views
Where Support No Longer Fuels Growth but Subsidises Dysfunction and Compensates for Someone’s Lack of Performance This article confronts one of the most overlooked realities in leadership, coaching and human development. While the Being Framework is rooted in the principle that human beings are not fixed and are capable of profound transformation, it also recognises that transformation is not universally available at any moment. It requires willingness, coherence, responsibility and the cap...
The Courage to Be: Why Self-Leadership Shapes Planetary Leadership
Jan 15, 2026
10 min read
2 likes
219 views
The Inner Path to Transforming Our World This article argues that true leadership is not a title or role but an ontological practice grounded in self-leadership. It explores how personal ontology, the underlying dispositions and Ways of Being that shape how individuals perceive, choose and act, forms the foundation for authentic and courageous leadership in a rapidly destabilising world. Drawing on the Being Framework, the article shows how self-awareness, vulnerability, responsibility and au...
Authentic Empowerment: How Clarity and Commitment Create Real Change
Jan 13, 2026
10 min read
1 likes
523 views
This article explains how real personal empowerment comes from the alignment of clarity, relatedness and committed action. It begins by examining the cost of pretending and how subtle forms of self-deception distort our choices, drain energy and undermine results. Authenticity, understood as accuracy rather than comfort, restores internal integrity and opens the way for clean self-conversation. From this foundation, the article shows how relatedness creates the relational conditions for share...

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