While there are hundreds of Venture Builders around the world, it may be a new concept to you.
The Venture Building model is often referred to as parallel entrepreneurship. Where in serial entrepreneurship a founder works one by one, creating new ideas, assembling its right elements and then selling the company off, in parallel entrepreneurship a set of common infrastructure is used to establish and grow multiple businesses all at once. Once a venture has reached a substantial level of maturity in the market, they are spun off into their own entities.
Venture Builders ask the question:
"What does it take to get an early stage company off the ground?"
They then build teams, processes, IP and gather other resources around these elements to support their multiple ventures to grow. This can range from technology, sales, marketing, design and more.
Growing a company from scratch is no easy feat. As the founder or leader of the venture, you are wearing so many hats.
Firstly, the number of areas of expertise are widespread such that no single person can cover all of them. Whether it is sales, marketing, customer acquisition, product design, software development, monetisation, commercialisation or capital raising, even the most talented founders need multiple areas of support along their journey.
In particular, Engenesis operates across the following 4 layers of Venture Building: Technology, investment, venture design and human capital.
Secondly, within each of these areas, there is a unique approach that is required when it comes to working with early-stage companies. For example, you're probably aware that sales and marketing process for a new product or service is completely different to a fully matured product or service.
When you work with a Venture Builder, you're able to access all of these areas of expertise instantly and in a way where you are building your business holistically in partnership with them.GET STARTED
Even the most well-funded companies experience friction as they grow. You need to create job descriptions, post job ads, interview candidates and trial them before creating systems and processes, conducting training and onboarding and ensuring strong company culture. This doesn't account for the instances where employees underperform or even leave, taking away valuable resources from an early stage venture.
When you work with a Venture Builder, you are able to snap on a multi-faceted team quickly and without this friction. This gives you an unparalleled advantage in speed in the face of your competitors.
At Engenesis, in addition to resources there is a strong focus on unique IP that can support our ventures to grow. For example, each of the following have been researched and generated in house and are now used across the multitude of our ventures:
Through research with over 500+ companies, the Genesis Framework maps out the process from ideation to product market fit across 6 stages, 3 lines and 2 layers. It allows a founder or business leaders to assess where they are in the venture building process, anything that has been missed that will create unnecessary risk, and what the next top priorities are.
Through work with technology products in startups to multi-national corporations, the Planned Agile methodology was born to address the need to keep a high level of adaptability in the process of building software products whilst also integrating the need to make key business decisions as the product evolves.
The Being Profile is a tool that allows business leaders, managers and recruitment and HR professionals to break past the limitation of: "That is a good employee" or "That is a bad employee". By harnessing research from over 150 years across areas covered by continental philosophers to academics at Harvard Business School, the Bring Profile gives a new level of power and accuracy when building and maintaining high performance teams.
Venture Builders work with companies that want to scale. However, when you are the one driving your business day to day, it is often difficult to also keep the eagle eye view.
The Venture Builder takes the important role of ensuring the greater picture is being met, and any waste is eliminated along the way. Due to their experience working across multiple ventures at once, it is not uncommon for them to be able to prevent misguided decisions that would have consumed months of wasted energy or hundreds of thousands of dollars in unnecessary costs. This can then be reinvested into the business for wider and faster growth.
If you are building out a scalable business model, you can work with Engenesis. We have a particular specialty on technology-enabled and technology-based companies, and engage founders and business leaders in the following stages:
You may have an idea on a napkin and are wondering: "Does this idea really have legs? Should I invest and grow this or is it a dud?"
Through the Genesis Framework, Engenesis works through the core value drivers of your business idea to help identify whether it has the true potential to grow, or is a waste of your time and effort. This clarity is greatly valuable in that it guides follow on investment of resources and time.
If you already have been working on your product or service sometime, but are struggling to gain market uptake, Engenesis can support you.
When a company is taken through the Genesis Framework, the core value drivers are clarified and any gaps are identified that could be preventing market traction.
Typically, further product development or the advancement of a company's customer acquisition systems allow Engenesis to support the venture to grow.
Is your business already revenue generating and now focussed primarily on expanding its customer base? Companies experience hyper-growth need to juggle the expansion of on one hand their customer inflow, whilst also equally expanding on their operational ability to deliver and service their product.
Between recruitment, training, creating systems and processes, ensuring strong company culture and continuously driving a unified company strategy, there is not much room for a founder or executive team to breathe.
Working with a Venture Builder allows a company at this stage to have another team member who deeply understands the entirety of the business, and is able to deploy major resources to executing quickly and with minimal input. Each executive member or founder is then able to keep investing their energy into their line of expertise that matters most to the upscaling of the business
Engenesis works with companies through a fee for service or an exchanged-equity model.
Large companies, SMEs and startup companies in certain situations work with Engenesis Services to harness the Genesis Framework to diagnose their most critical points of advancement and execute upon them.
Business owners and founding teams that desire to partner with Engenesis Ventures long term typically engage in an initial well-defined fee for service relationship with the intention for further involvement.
We make exceptions for exceptional businesses and founders. In some instances, Engenesis Ventures chooses to work directly with founders to grow the venture at hand whilst taking a significant stake in the business.